
CORPORATE PLAN
2025 - 2030

We have spent the last two years engaging with thousands of tenants across the Midlands to co-produce this plan, actively listening so we can better meet their expectations, tackle their concerns and focus on their priorities.
GLENN HARRIS
Chief Executive of Midland Heart
OUR VISION
Our whole focus is to put the tenant at the heart of all we do. To further sharpen our purpose, our new vision is to:
Provide quality, affordable homes across the Midlands.
THIS PLAN IS NOT MERELY
SHAPED BY TENANT VOICE,
IT IS OUR
TENANTS' VOICE

Homes that Enable
Modern Living
Improving the quality of existing homes is the cornerstone of this new corporate plan and the most important priority for our tenants. We know the quality and responsiveness of our day-to-day repairs service goes to the heart of tenant satisfaction.

Quality Services and
Local Impact
We will remain focussed on providing high quality and tenant-centric services, while strengthening our approach to local neighbourhood management by having greater frontline presence and impact in local areas.

Financial Resilience and Sustainable Growth
We are acutely aware of the national shortage of new homes. We want to continue to improve the overall quality of our homes through the provision of new social, affordable and shared ownership units.

One Team Working
Together for Our Tenants
To deliver this corporate plan we will embed a tenant-centric culture with empathy, honesty, reliability and professional curiosity being key to delivering the best homes and services for our tenants.
