FINANCIAL RESILIENCE AND
SUSTAINABLE
GROWTH
What will we do?

Financial Resilience and Sustainable Growth
Growth and Partnerships
We are acutely aware of the national shortage of new homes. We want to continue to improve the overall quality of our homes through the provision of new social, affordable and shared ownership units.
What will we do?
- We will seek to deliver 2,250 homes to 2030 but will remain agile to the prevailing economic and political circumstances.
- Following the success of Project 80, we will extend the concept to deliver Project 100, a net zero affordable housing community scheme of scale in the Midlands.
- We will complete the delivery of the Strategic Partnership new homes with Homes England grant for the Affordable Homes Programme 2021-26 and prepare for the new grant programme post 2026.
- We will deliver new homes in line with the Future Homes Standard post 2025.
- We will continue to build a partnership with the West Midlands Combined Authority (WMCA) for regional development programmes.
- We will be the best partner and best choice for consolidation in the Midlands.
- We will lead the voice of our tenants and housing associations in the Midlands, influencing perceptions and policy to help make a real difference on the ground for tenants and the neighbourhoods we operate in.
Financial Resilience and Value for Money (VFM)
To deliver the levels of investment needed we need to ensure that our plan is costed and we have the financial capacity that meets our golden rules and provides sufficient headroom.
What will we do?
- We will maintain our set of financial golden rules underpinning the overall investment required to 2030 and provide sufficient headroom.
- We will deliver on our VFM plans that cut across the entire corporate plan.
- We will create a new financial framework to maintain headroom.
- We will maintain a strong investment grade credit rating relative to the market, underpinning the credit worthiness of the business.
- We will deliver long term future capital market financing to support the investment required for the corporate plan.
Operating Sustainably
We remain committed to our pathway to net zero by 2050 and to reducing our operational CO2 in alignment with Paris Agreement goals.
What will we do?
- We will aim to reduce our direct operational (Scopes 1 & 2) CO2 emissions between 2025-30 by a science-aligned cumulative reduction of 1,250 tonnes.
- We will identify and track opportunities to reduce the metered use of energy in communal and tenant spaces through delivering energy efficiency measures.
- We will realise Value for Money (VFM) in our direct operations by directly targeting efficiencies that reduce the use of energy and fuel.
- We will make positive neighbourhood contributions through reduced localised pollution from electric vehicle (EV) use in our fleet.